By: Thousif Ziya

11 Unconventional Marketing Campaigns That Went Viral

Old Spice used humour and a charming spokesperson to go viral and reinvent their brand.

1. Old Spice - The Man Your Man Could Smell Like

People poured ice water over their heads to raise awareness and money for ALS, making it a global trend.

2. ALS Ice Bucket Challenge

Burger King offered discounts if customers went near a McDonald's, creating buzz and boosting app downloads.

3. Burger King - Whopper Detour

KFC ran a funny ad to apologize for a chicken shortage, gaining positive attention.

4. KFC - FCK Bucket Apology

Dove showed that women often underestimate their beauty, touching many people worldwide.

5. Dove - Real Beauty Sketches

Coca-Cola replaced its logo with names, encouraging people to find and share bottles with friends.

6. Coca-Cola - Share a Coke

Jean-Claude Van Damme did a split between two Volvo trucks, showing their stability and going viral.

7. Volvo - Epic Split with Jean-Claude Van Damme

Red Bull sponsored a jump from the edge of space, aligning perfectly with their "gives you wings" branding.

8. Red Bull - Stratos Jump

Wendy's became famous for its witty Twitter roasts, boosting engagement with younger audiences.

9. Wendy's - Twitter Roasts

Airbnb promoted diversity and inclusion, improving its brand image globally.

10. Airbnb - #WeAccept Campaign

Nike featured Colin Kaepernick, sparking controversy but strengthening brand loyalty.

11. Nike - Colin Kaepernick "Just Do It"

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