By: Thousif Ziya
Old Spice used humour and a charming spokesperson to go viral and reinvent their brand.
People poured ice water over their heads to raise awareness and money for ALS, making it a global trend.
Burger King offered discounts if customers went near a McDonald's, creating buzz and boosting app downloads.
KFC ran a funny ad to apologize for a chicken shortage, gaining positive attention.
Dove showed that women often underestimate their beauty, touching many people worldwide.
Coca-Cola replaced its logo with names, encouraging people to find and share bottles with friends.
Jean-Claude Van Damme did a split between two Volvo trucks, showing their stability and going viral.
Red Bull sponsored a jump from the edge of space, aligning perfectly with their "gives you wings" branding.
Wendy's became famous for its witty Twitter roasts, boosting engagement with younger audiences.
Airbnb promoted diversity and inclusion, improving its brand image globally.
Nike featured Colin Kaepernick, sparking controversy but strengthening brand loyalty.
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