10 Shocking Brand Collaborations That Made Headlines

1. Supreme x Oreo

[{"selector":"#anim-cd36b362-f10a-4e88-9245-dbde5025b279","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b7911ea-37a3-4f3b-99e4-1e53dc0c967f","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67f7855f-db94-413a-b8b7-9e08f366a8fd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78bc78cc-fc82-4991-8e92-6fa21215f900","keyframes":{"transform":["translate3d(0px, 142.17976%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eef5ecd1-a890-41ed-92ac-55c0abaa5b97","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-699ce6b8-c841-46f7-a970-b3d770eea1a0","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Supreme teamed up with Oreo in 2020 to release bright red cookies with the iconic logo. The packs are resold online for hundreds of dollars.

2. Balenciaga x Crocs

[{"selector":"#anim-652590c6-82dd-46b3-a46b-6609515486ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a023ead8-5bda-474a-b3e0-1539adc98aba","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-489eb352-180b-4bfb-8876-7ed2c0da6644","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eff19447-606b-438d-84bb-c56dc10fe041","keyframes":{"transform":["translate3d(0px, 218.84537%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-364406e1-a7c5-4dfa-bd62-f4991f98e474","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6729e0b6-c40d-4919-ae07-0c4fc9b5a0e7","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Balenciaga collaborated with Crocs to create luxury foam clogs, which sold for a high price and generated lots of buzz.

3. IKEA x Off-White

[{"selector":"#anim-207497cc-3198-4533-a050-188e67eac766","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3188ed70-81af-4b30-97fc-01ad23eca124","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-684db7a4-13cf-432d-92e4-e5f8f9839359","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-184366ca-f52e-4dce-8cc5-2d1ed49c7b72","keyframes":{"transform":["translate3d(0px, 173.04045%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8529791-a72c-425a-b9fb-63b790b0d088","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-480061a4-a398-4308-9338-0e59249badf7","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] IKEA partnered with Off-White to create trendy, minimalist furniture. The collection blended affordability with streetwear aesthetics.

4. Adidas x LEGO

[{"selector":"#anim-a40e3c99-29df-4cab-88ae-4a6e1856e935","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abe6a91d-c225-42d4-9edc-975a95f72ee5","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-960e6b01-08e6-48be-9a3b-62583046c165","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24931e77-f28c-4df7-bfe6-b472c91e018b","keyframes":{"transform":["translate3d(0px, 173.04045%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3c479c3-1cb4-4079-aff9-78df395353ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfd27047-8df4-4c15-ab2e-1b095f45a9f1","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Adidas and LEGO released colorful sneakers that looked like LEGO bricks, bringing nostalgia to footwear and making it a fun mix of sportswear and play.

5. Cheetos x Forever 21

[{"selector":"#anim-15d1ecf0-755b-46ec-9091-d418275ab999","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89901d6c-09b5-443b-92c4-3e245bcc7a4f","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ce372db-aea5-400d-83f3-eaa680c93548","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad0e5ddf-8bd6-4a4f-9d53-33fb78fe0551","keyframes":{"transform":["translate3d(0px, 218.84537%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b775a977-ddc6-43a6-9724-4397c8179def","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c33d2262-c8b4-41fd-80e0-3a72fc5f1211","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Forever 21 launched a clothing line inspired by Cheetos, featuring bold orange fashion pieces to match the snack's fiery flavor.

6. McDonald's x Travis Scott

[{"selector":"#anim-72953918-0963-4d7e-a651-9a0ba1ec30db","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7df53022-a833-4d20-99e6-1eec8cb2fb1a","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a54cc91-b457-4654-bd38-271797f9d8b3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e998d474-a678-42a2-8fe8-078b014cb1c0","keyframes":{"transform":["translate3d(0px, 179.62968%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aaf7d387-2342-4607-b686-6c44de911b7b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7dfb76b-a694-46d9-b041-2fa9f452d2c4","keyframes":{"transform":["translate3d(-115.60509%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Travis Scott and McDonald's created a limited-edition meal that went viral, sparking social media buzz and merch sales.

7. Nike x Ben & Jerry's

[{"selector":"#anim-d32d0cce-a850-4f04-9ccf-2b83ccca8531","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3319931c-55a2-40df-abfd-2918a1fe80fc","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a48a566a-5ad2-43b6-a263-11426844bfc5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d0c5a26-93a3-4f43-b982-defe3ab62792","keyframes":{"transform":["translate3d(0px, 173.04045%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a719a2a-710a-47de-8e38-a14bcf580142","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05c249d0-d063-4044-a0f4-4a5da79d4e19","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Nike SB Dunk Low "Chunky Dunky" was inspired by Ben & Jerry's ice cream, featuring vibrant colors and cow prints, becoming a collector's favorite.

8. Louis Vuitton x Supreme

[{"selector":"#anim-6874a707-ea52-4034-8cf2-4d6a9d8886c2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30cf7017-eff4-4169-b562-24f907059aa4","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ce37c19-c8a0-4165-a3e8-dcc251e239bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c80ddd9f-3247-4e56-bd60-26284a121db5","keyframes":{"transform":["translate3d(0px, 141.25753%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c132dbd3-88cb-4b20-942b-a6021417bfb3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8af03c3-8b1d-406c-b341-7595bf0ab6f7","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Louis Vuitton and Supreme joined forces to create an exclusive collection of clothing and accessories, blurring the line between streetwear and luxury.

9. KFC x Crocs

[{"selector":"#anim-2d390c67-8f73-4f0e-a43c-cc6399c7c784","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32dd8737-03ed-4f7f-99f7-4ee7148a7f3a","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-feed1cc1-f4d7-482f-94d7-0b393ebc7c50","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06d7ab47-db77-44ce-8c07-daabbd930be1","keyframes":{"transform":["translate3d(0px, 173.04045%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e4b9c0a-6621-4fdb-8eb3-61493b4d8dcb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be15579c-8bf4-4196-a14f-49c9c3d7de26","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] KFC and Crocs created a bizarre yet memorable partnership by making fried chicken-themed clogs with a charm that looked and smelled like fried chicken.

10. BMW x Louis Vuitton

[{"selector":"#anim-fbba5f8c-9b94-4fe7-9eba-7449643c7218","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c303402-7cf4-4575-b4a6-a490c2e54591","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-585fee65-68f9-437c-b5fd-cf00f0ae968a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-879e17d9-d40f-4151-88c6-15e6235b2dcf","keyframes":{"transform":["translate3d(0px, 141.25753%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f41b32f-dccd-4476-bf43-f09b522d4c9a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-409bc99c-6916-48ad-a6b7-d5727f0cb572","keyframes":{"transform":["translate3d(-115.55555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] BMW and Louis Vuitton designed a luxury luggage set for the BMW i8, combining high-end travel accessories with innovative car design.

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