By: Thousif Ziya
1
"I just put the money into making the product better. Advertising is free if your product is amazing."
When asked why Tesla does not advertise:
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"Just avoid holding it that way."
When a customer complained about the iPhone 4's antenna issue:
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"We are not thinking about our quarterly results; we are thinking about 2025."
When asked about Amazon's low profits in its early years:
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"Because Coke tasted better. We stuck to planes instead."
When asked why Virgin Cola did not work:
5
"We were too busy building the future PC to worry about phones of the past."
When asked about Microsoft's missed smartphone opportunity:
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"I would trade a little charisma for more lines of code any day."
On being asked if he was jealous of Steve Jobs's charisma:
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"I do not buy things I do not understand. I eat what I understand—like burgers."
When asked why he does not invest in tech companies:
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"We do not have to please everyone; we just have to please the binge-watchers."
When criticized for Netflix's content strategy:
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"I am saving my brainpower for more important decisions—like which company to acquire next."
On why he always wears the same gray T-shirt:
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"We do not innovate to prove anything; we innovate because we love to surprise you."
When asked if Apple could innovate without Steve Jobs: